CROSS PLATFORM 72C Consumer Campaign—Local

Your World Class. Local

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Suburban Hospital has been in Bethesda for many years. While it is part of the fabric of the community, it is perceived to be old and many do not know that it is part of Johns Hopkins Medicine. We were challenged to create a campaign that showcases who Suburban Hospital is, their affiliation to Johns Hopkins Medicine and how their state-of-the-art renovation is a renewed commitment to the community in Montgomery County.

The solution:
Using the headline “World Class. Local.” we demonstrate the best of both worlds. It captures the world class care that Johns Hopkins provides, but also highlights that Suburban has and will continue to be part of the fabric of the community. Using “Your” further highlights the fact that Suburban is their local, a trusted and reputable hospital for all who live in the neighborhood.